Element #1: Unique Typography

  • Most companies have a particular family, style, and size of a font, or typography, that they used that helps their customers immediately identify them versus their competitors. In recent years the selection of fonts that they can use on their website has grown. Designers can have a broader selection of fonts to choose from on their websites.

Element #2: Flat Design

  • Flat design is known for its simplistic appearance. Instead of using three-dimensional effects and other design techniques, flat designs use simple illustrations that typically have bright colors.

Element #3: Hover Effects

  • Hover effects help you identify where you are on a page. When you place your cursor over a part of a website that has a hover effect, it usually changes colors or highlights letting you know where you are looking.

Element #4: Scroll to Page Sections

  • The navigation on UrbandBound’s website links to the most important information that they want their website visitors to look at. Let’s say you are interested in their success stories. When you click that link, it slowly scrolls you down to the section of the page that discusses success stories.

Element #5: Giant Product Images

  • You may have noticed that many B2B websites are starting to display large product images on their sites to highlight different features or parts of their product. This element is another important design tactic that we are seeing more and more.

Element #6: In-Depth Product Videos

  • In addition to large product images, companies are also beginning to use in-depth product videos to talk about the benefits of their products as well as new features that come out.

Element #7: Large, Responsive Images

  • Large responsive images conform to any screen size whether you are viewing the image from your desktop, tablet, or mobile device. That means that you will be able to view the image clearly without scrolling up and down and side to side.